Why we do what we do
Our vision is to protect our world from harmful plastic waste by helping consumers to “Use It Again”.
Nowhere on the planet is untouched by plastic pollution.
The world is becoming increasingly aware of the harmful and devastating effects of plastics, not only on the environment, but also in our physical bodies.
It is a sad fact that only 11% of plastics in Canada are recycled. The remainder ends up in landfills, or worse yet, shipped to other countries to become their problem.
In nature nothing is wasted.
Bacteria and fungi consume dead plant and animal material, and in the process, they excrete nutrients which enrich the soil and feed future plant growth. We like to think of this as the "original circular economy".
Our goal is to shift Canada away from a linear “make-use-dispose” consumption model, and imitate nature's circular economy. This circular economy takes this natural principle and applies it to the way we design, produce and consume products. In a circular system, plastic containers from an original purchase would be collected by the consumer and “Use It Again” to purchase similar products. Instead of trying to dispose or recycle “plastic waste”, we’d see it as something to be harvested and used as vessels to purchase new products.