We think that we need to use harsh, toxic ingredients to kill bacteria and cut through the build-up of daily grease and grime, but it’s simply not true. What’s more, it’s become apparent that consistently using petrochemicals, detergents and chemical disinfectants can do more harm than good – both for the environment and for us.
The traditional consumption model istobuy a basic product, use it up and discard the container. The majority of people think they are making a difference by recycling, but statistics show that only11% of plastics are recycled. We are asking people to savetheircontainer bring it to our “Use It Again” store and refill with a similar product. This is the essence of a circular economy.